Time is not an indicator of quality.
On the one hand, it’s not because you can achieve your tasks in a short time that these tasks are easy.
On the other hand, it’s not because you spend a long time on it, that what you do is better or more well-thought in any way.
We all have our own specific pace and speed.
However, most people associate long time with high quality.
That’s why, as a company owner, you should always overestimate task durations if you want to charge more.
You can remain honest and announce real short durations, but your customers might, unfortunately and unwittingly, think you’re cheap or not enough of an expert.
Over the years, a misconception was born.
Deal with it.