Uber doesn’t sell rides. Uber tells customers there are cab drivers nearby who are willing to pick them up.
Deliveroo doesn’t sell food. Deliveroo tells customers there are restaurants nearby that are willing to send them food.
More and more companies and entrepreneurs focus on selling information. And that makes sense. We’re in an era of massive production of information. Hence it’s valuable to filter this information and then provide it efficiently to the customer.
Through mobile apps and online classes, information has become the #1 selling product. If you plan to launch a business, don’t worry too much about the idea. If you know more about your business than 10% of the average people, you’re already an expert.