Fears Drive Money

Making business is much simpler when you assume that each and every potential customer really wants to buy from you.

But here’s the rub.

Your potential customers have concerns.

They don’t know you. They don’t trust you. They couldn’t test your product yet. They haven’t made business with you so far. They’re afraid to lose money.

As a sales representative of your own business, your job is to take all these concerns and tackle them.

Find a solution to each and every possible objection, and make your potential customers feel safe putting their money within your hands.

Your potential customers don’t want to get sold anything.

The secret is, they love spending money.

Make them feel good and safe, and their money will be yours.

By the way, that’s one of the reasons why we’ve invited warranties.